Soft Space levels up, out to transform entire payment landscape
Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions –...
Tagged: online
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Colgate, MINI Talk Digital’s Impact On TV Planning
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How...
SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region
SpotXchange expands footprint in Europe DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management...
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
BabyCenter Bumps Mobile To The Top Of Its List
Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained...
ROI Vs. ROAS: Which Is The Better Metric For Digital Advertisers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ecommerce in ASEAN 6 to grow 25% annually
The online retail market in the ASEAN 6 counries –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have the potential to grow 25 per cent annually...
Trending in India: The multi-faceted ICC Cricket World Cup
News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian...
Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras
To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into GAYTMs....
adMarketplace Partners with AutoWeb to Drive Performance for Automotive Advertisers
adMarketplace’s Custom Search Monetization Solution Delivers High Yield and Insights to Fast-Growing Auto Shopping Search Engine NEW YORK, NY – AutoWeb, the fastest-growing automotive search engine,...
India: political parties + social media = election campaigns
Media publications across India have attributed Aam Aadmi Party’s (AAP) historic win as end of PM Narendra Modi’s ‘honeymoon’ period. But what could have possible...
DigitasLBi promotes Himani Kapadia to COO in APAC; Amaresh Godbole to MD in India
DigitasLBi, a Publicis Groupe-owned global marketing and technology agency, has promoted Himani Kapadia to the newly created role of Chief Operating Officer in Asia Pacific....
Unilever awards tea brand Sariwangi’s digital mandate to OgilvyOne Indonesia
OgilvyOne Indonesia has been awarded the digital marketing responsibilities for Sariwangi, Unilever Indonesia’s local tea brand, following a competitive pitch. This follows Ogilvy Indonesia’s recent...
Time Inc. Automates Print Ad Sales; Dynamic Ads On-Demand
wHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Print Time Inc. is bringing more automation to its print sales. Its approach,...
#mavericksindigital: As content, real-time drive Google search
This week it was announced that Twitter and Google struck a deal that now lets Google to start allowing tweets to show up in its...
