Can You See Me Now?
Dave Hendricks, LiveIntent, president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probablistic targeting. If you...
Tagged: online
5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Brother International SG reappoints The Hoffman Agency as AOR
Brother International Singapore, has re-appointed The Hoffman Agency Singapore as its agency-of-record for the fourth year running. This extended partnership will see The Hoffman Agency...
Lucini&Lucini India’s Kalpana Rathore on email mktg in 2015
“Email marketing is a tool that cannot be ignored anymore as it is one of the first digital ways to communicate with people individually, creatively,...
IPL 8: Chennai is the king on FB’s Fandom Map
The cricket fever in India continues as Facebook has released a ‘Fandom Map’ that shows the most-liked teams on Facebook across all of India’s states...
Ad Tech: Not Even The Beginning Of The End
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
#sowhoknew: Why LinkedIn publishing is mightier than the Conference
“The pen is mightier than the sword”, is an expression first written by novelist Edward Bulwer-Lytton in 1839. Well, I have an update to the...
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
Nepal quake: How Knowlarity used missed calls to help
Nepal is slowly picking up the pieces and trying to restore balance following the devastation caused by not one but two equally powerful earthquakes that...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
Fraud And Data Ruptures Could Spark A Consumer Revolt
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues...
AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad...
For Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president...
Brands speaking the emoji language
Emojis, invented in Japan for sending pictographs between phones, were extremely popular in the nation for a number of years. It gradually spread across the globe...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
