Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
Tagged: online
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
Why physical stores are here to stay in SG
About 56 per cent of Singapore’s shoppers claim that they prefer shopping at physical stores rather than online. According to a recent infographic released by...
Here’s what you missed at the first CES Asia
Three days of incredible energy on the packed show floor came to an end as CES Asia promised to return in a bigger and better...
Mobile Advertising Revenue Driven by Increase in Smartphone Display
Mobile digital publisher revenues driven by a 114% growth in smartphone display revenue over the last year London, UK – Deloitte, the business advisory firm...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
Programmatic desktop display CPM rose by 23% globally in 2014
The development of the global programmatic market and ecosystem in 2015 will be motivated by three key driving forces, a report by Magna Global highlighted....
Vizeum wins media mandate for IKEA
Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start...
Ashok Lalla quits Infosys; turns digital advisor to brands
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Xentral Methods bets on e-book market
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
