Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and patterns...
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe....
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Nexmo has appointed a chief marketing officer and a chief financial officer to help support its record-breaking growth. The cloud communications space is expected to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/06/2015
Apple will begin selling some Apple Watch models in retail stores in two weeks. The company also will make the watch available in Italy, Mexico,...
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
Outside of China, Facebook has considerable influence over the instant messaging market – with either WhatsApp or Facebook Messenger typically topping the table in most...
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