Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Tagged: online
APAC agencies win four Gold PR Lions
APAC has scored 14 PR Lions out of a total of 79 Lions awarded at the 62nd edition of the Cannes Lions International Festival of...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Ogilvy, BBDO, Hakuhodo lead APAC PR Lions shortlist
As digital becomes one of the key tools in the PR agency’s arsenal, a significant number of shortlisted entries at the Cannes Lions International Festival...
Clemenger BBDO, Colenso BBDO compete for Creative Effectiveness Lions from APAC
Cannes Lions International Festival of Creativity has a total of 27 entries that have made it to the Creative Effectiveness Lions shortlist. No agencies from...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
Publishers Arming Themselves With Data To Fight For Programmatic Dollars
AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage...
Eyeview and Nielsen Catalina Solutions Customize Video Ads to Connect with Shoppers in Real-Time Across Screens
Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
