Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
Tagged: online
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Sociomantic Labs enters China market
Sociomantic Labs, the provider of programmatic display advertising solutions for the world’s top advertisers, has launched its operations in China, represented locally with a new...
AOL takes over majority of Microsoft’s ad business
AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and...
How Germany Moves Out of the Programmatic Slow Lane
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Germany has two conferences focused exclusively...
‘It’s unnatural’: What agency creatives really think about vertical video
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last...
Vista Equity Partners to Acquire a Majority Stake in Mediaocean
Acquisition signifies new phase of growth and innovation New York, NY – Mediaocean, a leading software company for the advertising world, today announced that a majority...
The Decline of the Ad Network?
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying technologies, and trading models, become...
iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Which APAC agencies understand digital the best?
Now that the dust has settled down on the Cannes Lions International Festival of Creativity, let us look at the agencies which got their digital...
Single Gold for APAC in Titanium & Integrated Lions
As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has...
APAC bags 6 Lions for Branded Content & Entertainment
Out of a total of 63 awards given under the Branded Content and Entertainment category at the 62nd Canned Lions International Festival of Creativity, APAC bagged...
APAC bags four Innovation Lions
After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions...
Japan brings home 4 metals in Creative Data Lions
Japan leads in APAC with one Gold, two Silver Lions and one Bronze in the Creative Data Lions category at the 62nd Cannes Lions International Festival...
