Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
Tagged: online
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Publishers face digital dilemma as consumer habits change: Ovum
The revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74 billion in...
Advertisers shrugged: When Gawker crosses an ethical line, business won’t take a hit
When Gawker published — and later took down — an exposé Thursday evening about a sex scandal involving a Condé Nast executive (we’ll pass on repeating the details here), readers...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
SodaStream Bubbles Up Digital, Out-Of-Home Activations
AdExchanger | SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May,...
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
¿Se Habla Programmatic? A Publisher’s Guide to Learning Programmatic
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon,...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Brands and publishers on collaboration’s biggest roadblocks
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
