Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is...
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2015
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
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