Six marketing predictions for 2016
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Tagged: online
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Millward Brown & comScore partner globally on digital effectiveness
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
Let’s Ditch Combo DSPs And Bake-Offs In 2016
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Blocking Has Gaming Pubs Concerned; Vice Launches Interactive Mobile Map
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big...
Five content marketing trends for 2016
It is no secret that 2015 was a big year for content marketing. But this only means that 2016 is going to be bigger. Estimated...
Dentsu Aegis acquires majority stake in Philippines’ JaymeSyfu Group
Dentsu Aegis Network has signed a definitive agreement to acquire the JaymeSyfu Group. The JaymeSyfu Group will join forces with Dentsu Philippines to form Dentsu JaymeSyfu....
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Marketers need to prepare for ‘screenagers,’ says expert
Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher. Via DNA
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
A Look-Back On 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
