New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
Tagged: online video
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
You Are What You Buy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Reaching out to Malaysia’s digitally savvy Gen Z
With a monthly disposable income of 327 million USD, Malaysia’s 9.06 million strong Generation Z is one that is incredibly valuable to brands. But unlike...
CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it...
Mirum SG wins Crabtree & Evelyn’s social media biz
Mirum Social, the social media arm of Mirum Singapore, has won social duties for Crabtree & Evelyn. Mirum Social will manage Crabtree & Evelyn’s social...
EBay Names CMO Following Split From PayPal
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The...
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing
AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on...
Mic’s social approach to distributing its first Obama interview
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-Device Attribution, Targeting and Buying
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Data Driven Creative – the Killer Combination for Video Ads
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
