Ooyala Charts The Course For Automated Guaranteed In TV
AdExchanger | Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at...
Tagged: online video
Copyranter: Let’s make ads for the ad blockers
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years
Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES –...
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati
AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount...
Tiller Launches with More Than One Hundred Premium Publisher Clients
The first ever ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics Technology Helps Publishers...
Jargon Hype: How Word Usage Is A Barometer For Industry Buzz
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook’s ad revenue grows 57%; mobile leads the way
Facebook saw an increase of 81 per cent in mobile ad revenue which reached USD 4.5 billion in the fourth quarter of 2015, up 81...
Leo Burnett Worldwide names new CEO
Effective February 1, 2016, Rich Stoddart, 52, will take over as CEO of Leo Burnett Worldwide. Mr Stoddart’s current role is CEO of Leo Burnett...
Nikkei appoints Krux to power its data strategy in Japan
Nikkei Inc. has partnered with Krux, the data management platform, to deliver improved customer experience and increase the value of its digital advertising business. Nikkei...
5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means...
