LEE’s promotes urban denim culture with #RefreshTheCity
Reiterating that content trumps, and a thoughtful engaging campaign always yields results, Maxus has created a campaign for Lee to pave a path of change...
Tagged: online video
Data pick of the day: 60% stream music; only 10% pay
Recent months have seen big announcements from Spotify and Apple Music on the number of listeners who are engaging with their streaming platforms. It’s now...
Healthcare startup Konsula levels up, from e-directory to e-commerce
Barely a year after its launch as an online directory of medical and healthcare services, Jakarta-based startup Konsula has now entered the e-commerce battlefield with...
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
AdExchanger | If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the...
Adelphic Appoints Jacqueline Berg as General Manager of the Americas
Former Apple and Google veteran to drive sales and revenue development in region WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP),...
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
#sowhoknew: Are you suffering from Facebook Fatigue ?
Irritated by your in-laws posting every inanity of their day? Want to avoid family who add no enrichment to your life? Pictures of your friends...
Ahead of India launch, Adways acquires POKKT app
Adways Inc, a Japan and Southeast Asia focused mobile marketing company, has acquired POKKT’s incentivised Android app, Pocket Money. The acquisition follows the launch of the Adways...
AXA, Publicis Hong Kong launch 2-in-1 insurance plan
In a first for Hong Kong, the launch of AXA’s Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness’ and creates an...
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
Digital Ad Execs: Four Ways Brexit Will Affect The Industry
AdExchanger | Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone...
Digerati50: Out to make e-commerce ‘conversational’
DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol...
How The Industry Can Make Advertising Faster – Now
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker,...
Comic: Automating the Chop Shop
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
HIRO Announces New Innovative Programmatic Ad Filtering Solution
Using State-of-the-Art Technology, HIRO’s Ad Filtering Solution Combats Malvertising By Cleaning Publishers Programmatic Ad Channels in Real Time TEL AVIV – HIRO Media, a leading programmatic video...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
