According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
Two formidable marketing leaders join forces to offer advanced data onboarding to enhance addressable coverage and activation across mobile, display, email and TV New York,...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes,...
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/07/2016
Donald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix. The Trump campaign ran just...
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
Vivendi and Gameloft announce that the Gameloft Shareholders’ Meeting appointed five members proposed by Vivendi to the Board of Directors of Gameloft, a leading international...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
FCB has appointed Christopher Chan as Creative Director for FCB Hong Kong. Mr Chan has more than 12 years of advertising experience with an exceptional track record...
Mobile Game Downloads Driven by Netmarble’s First US TV Ads Exceed Expectations for Top-Selling Global Developer and Publisher LOS ANGELES – Conversion Logic, the media industry’s...
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