Intrapreneurs: Fostering Digital’s Newest Entrepreneurs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: online video
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
DynAdmic is Helping Advertising Agencies Worldwide Face Their Fear of the Dark Ad Exchanges Market
The first and only player betting on audio technology to enlighten advertisers path to effective online video advertising September 02, 2013 11:31 AM Eastern Daylight...
Politico Publisher Buys Capital New York With Plans to Hire Dozens
The high-velocity ethos of Politico is coming to the New York media scene. Robert Allbritton, Politico’s publisher, said today that he has bought Capital New...
‘Programmatic Trading & Data Transparency: Lessons & Parallels from the Airline Industry’, by Eswar Sivaraman, Data Science Group Director, PulsePoint
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading...
Can Conferences Save The Media Industry?
It’s hard out there for traditional media. Take, for example, Lucky magazine. In late 2010, its longtime editor was recently replaced, and, like the rest...
AcuityAds Inc. Set to Reach 33% Share of Canadian RTB Market in 2013
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: The Marketer’s Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
The New Porn Site The Whole Family Can Enjoy
If you love porn, but not the sex and nakedness part of it, then Cameron Porn is just for you. In reaction to a tragic...
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
SpotXchange Announces Premium Programmatic Video: A Leadership Summit for Publishers Led by Beet.TV
DENVER – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced it will hold a programmatic video leadership summit for premium publishers with Beet.TV, a...
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
