The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
Tagged: online video
‘Everything Bot’ the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing...
#sowhoknew: Humans need not apply…are robots really taking our jobs?
Elon Musk has a fairly dystopian view of the future job market. In a recent interview with CNBC he predicted that robots will take your...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
What Will The 2018-2020 Political Advertising Landscape Look Like?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and...
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
JWT NZ gets Grant Henderson on board as Digital Strategist
J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction. Reporting to Jaqueline Smart, Head of...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
LogoBar Enterprises Receives First Tech Lab Compliance ‘Seals of Approval’ for Adherence to VAST/VPAID NEW YORK – The IAB Technology Laboratory launched the IAB Technology Compliance...
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
