Mdotlabs Warns Of Threat To Marketers From Athena Botnet
Offers insight into financial motives of hackers, and basic security tips for brands MADISON WI – MdotLabs, the leading media security platform, warned today of...
Tagged: online video
FT Digital Media Conference 2014
26 to 27 March, 2014 InterContinental Park Lane, London, UK The FT’s Digital Media Conference brings together global media leaders and today’s most exciting entrepreneurs...
iQ media Announces Relocation of Headquarters to Conshohocken, PA
CONSHOHOCKEN, Pa. – iQ media, leading the transformation of media monitoring to media intelligence and content marketing, announced today that it will be relocating its...
Target’s Jokinen Joins Adconion To Cultivate Data-Informed Retail Decisions
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development...
VivaKi’s Kurt Unkel Moves On To Team Detroit
Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving...
P&G Shifts More Ad Spend To Addressable Digital Channels
The world’s biggest advertiser wants more targeting. According to comments made Friday by Chief Financial Officer Jon Moeller, Procter & Gamble (P&G) has seized the...
Space Ape Games Turns to Swrve’s Relationship Marketing Platform to Optimize First-time User Experience and Boost Retention
By Testing Variants in Real-Time, Company Identifies In-App Marketing Actions That Impact Bottom Line SAN FRANCISCO – Swrve, the leader in relationship marketing for mobile apps,...
Umbel Aims Publisher Data Services At Offline Media, Events
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers...
Infographic: Your Twitter Marketing Cheat Sheet
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
5 Ad-Tech Memes To Know For 2014
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
OpenX Appoints Cameran Harman as Managing Director of EMEA
Respected Industry Executive Selected to Accelerate Growth of OpenX Digital Monetization Platform Across the Region LONDON – OpenX Technologies, Inc. (OpenX), a global leader in...
SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role...
Publishers to Ezra Klein: Good Luck! You’ll Need it!
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping The List in 2014
Gifting Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December Boston, MA – ChoiceStream, the top choice for brand advertisers...
Mullen’s Corcoran: Data And Creativity Are Not Mutually Exclusive
Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit...
