Mobile DMP: Dead At Design Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: online video
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
As Programmatic Flies High, Watch Out For Its Crosshairs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Bots Set Their Sights On Targeted Ads
Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted...
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
Coke launches special “interactive” bottles for World Cup 2014
World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
zeebox uses the Swrve Platform to Bring The Social Experience to Watching TV
Real-time analytics and A/B testing help optimize user experience and increase social shares by over 500% SAN FRANCISCO – Swrve, the leader in relationship marketing...
