Mobile messaging becomes marketer’s key tool for digital disruption
Asia Pacific will turn to mobile messaging apps for engaging customers. There are more than one billion users combined on various messaging apps like WeChat,...
Tagged: online video
Mall culture puts Singapore ahead of global ecommerce game
One of the biggest changes currently happening in the world of retail is the introduction of omnichannel services. In the hope of optimising consumer experience,...
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
RIP Nokia, long live Microsoft Lumia
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
Censorship 2.0: Shadowy forces controlling online conversations
At the HITBSecConf event in Kuala Lumpur last month, a team from South Africa demonstrated how unknown forces are manipulating hearts and minds on the...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Youth, not the only driver of multiscreen behaviour
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
‘Culturalisation’ key to brand engagement
Consumers’ concerns about the erosion of cultural identity necessitates a new ‘Culturalisation’ approach to marketing communications, according to latest findings from Y&R’s Generation Asia 2014...
Indie Agency MARC USA Tools Up For Programmatic Buys
Independent full-service agency MARC USA is beefing up its digital planning and buying prowess following its acquisition of Boston-based media agency Results:Digital in September. The...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
Attribution’s Fatal Flaw: What Really Caused That Conversion?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology
New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment...
Weeks before Thanksgiving, here come the Christmas ads
‘Tis the season to be jolly. No, really. Thanksgiving, Black Friday and cyber Monday are still more than two weeks away. Yet brands have started trotting...
Acquia Delivers on the Promise of the Experience Web with ContextDB
Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia,...
Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters didn’t know — that spending...
