How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
Tagged: online video
Sport Singapore, Ogilvy cheer athletes in run up to 28th SEA Games
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of TVCs to rally the nation...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Tealium Delivers 100% Growth in Q1 2015 and Enhances Customers’ Ability to Power the Real-Time Enterprise
Tag management leader reports organic sales growth of 100 percent year on year as global organisations harness the power of first-party data and real-time action...
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
