How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
Tagged: online video
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
Nepal quake: How Knowlarity used missed calls to help
Nepal is slowly picking up the pieces and trying to restore balance following the devastation caused by not one but two equally powerful earthquakes that...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
Fraud And Data Ruptures Could Spark A Consumer Revolt
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues...
For Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
Trending in India: Was the quota of Terracotta enough for #ModiInChina?
Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between...
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
UK Tops Viewability League
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also...
G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space
PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital...
We Need Trust In Every Layer Of The Digital Ad Taxonomy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Video Is Consuming The Digital Ad Industry
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp...
Indian ecomm player Myntra to transition to app-only from May 15
Following the buzz around ecommerce players taking the app-only route, Myntra has transformed to an app-only platform, marking the end of desktop and browser based...
5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, will be bringing the most powerful mobile advertising platform, MoBrain™, to...
