iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Tagged: online video
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Which APAC agencies understand digital the best?
Now that the dust has settled down on the Cannes Lions International Festival of Creativity, let us look at the agencies which got their digital...
Single Gold for APAC in Titanium & Integrated Lions
As the 62nd Cannes Lions International Festival of Creativity came to a close with one of the most coveted category, Titanium & Integrated Lions has...
APAC bags 6 Lions for Branded Content & Entertainment
Out of a total of 63 awards given under the Branded Content and Entertainment category at the 62nd Canned Lions International Festival of Creativity, APAC bagged...
APAC bags four Innovation Lions
After a disappointing performance in Cyber Lions for APAC, there was some reprieve when the region bagged four Innovation Lions at the 62nd Cannes Lions...
Japan brings home 4 metals in Creative Data Lions
Japan leads in APAC with one Gold, two Silver Lions and one Bronze in the Creative Data Lions category at the 62nd Cannes Lions International Festival...
Stamp your in-store Snapchats with custom Lilly Pulitzer prints
Lilly Pulitzer, the legacy women’s retailer known for its colorful printed patterns, is collaborating with Snapchat to offer custom Lilly prints for customers to stamp onto...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Five APAC entries shortlisted for Titanium & Integrated Lions
Out of a total of 37 entries that have made it to the Titanium & Integrated Lions shortlist for The 62nd Cannes Lions International Festival...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
Japan, Australia lead APAC shortlist for Creative Data
The 62nd Cannes Lions International Festival of Creativity has a total of 55 entries that have made it to the Creative Data Lions shortlist. APAC...
The Fact That You Can Doesn’t Necessarily Mean You Should
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive...
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
APAC disappoints in Cyber Lions with only 11 metals
APAC had a disappointing performance in the Cyber Lions category at Cannes this year when it managed to secure only 11 awards out of the...
