OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
Tagged: online marketing news asia
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
Intrapreneurs: Fostering Digital’s Newest Entrepreneurs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by...
Politico Publisher Buys Capital New York With Plans to Hire Dozens
The high-velocity ethos of Politico is coming to the New York media scene. Robert Allbritton, Politico’s publisher, said today that he has bought Capital New...
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: The Marketer’s Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
The New Porn Site The Whole Family Can Enjoy
If you love porn, but not the sex and nakedness part of it, then Cameron Porn is just for you. In reaction to a tragic...
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
Report: PayPal Option Boosts Mobile Transactions
Webtrends is out with a new report that highlights how just how powerful PayPal is today in the mobile channel. As it turns out, offering...
Milwaukee JSOnline Preps For ‘Total Programmatic’ By Year’s End
Like a lot of midsize independent newspapers, the Milwaukee Journal Sentinel is starting to see some thaw in the economic downturn that hurt the print...
Comic: The New Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Bring Your Facebook Life to Print with Likebook
Oversharing your life online is so 2012. If you want to be retro, self-obsessed and go against the mainstream notion that print is dead, then...
Study: Mobile Commerce Transactions Reach $10.6B Mark
The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices,...
