MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an...
Tagged: online marketing news asia
Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques
The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a...
Comic: Time For A Drink
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Digerati50: Building confidence in the enterprise space
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Vox.com Aims to Bring Context to News With ‘Card Stacks’
Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants...
‘Pipe’ Dreams
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for...
What Goodhart’s Law Can Teach You About Performance Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital consumers breaking through the cloud
If you can, then take the next step in regaining control of your own data, by moving it to a service controlled by you or...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
