As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
Tagged: online marketing news asia
A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
IoT Is A Security Mess And Regulators Are Paying Attention
AdExchanger | The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
Beauty Retailer Birchbox Returns To TV
AdExchanger | After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to...
Visual IQ Extends Retail Dominance with Addition of TechStyle
Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software...
Finstar Announces Investment in Mobile Marketing Tech Company Rocket10
SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3...
With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Uber Rival Gett Receives Loan From Russia’s Biggest Bank
Gett, an online taxi service that competes with Uber, attracted a $100 million venture loan from Russia’s largest lender, Sberbank, to fund growth in the...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
Comic: Picky Eater
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Copyranter: I’ve finally found my stock photo dæmon
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
