After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
Tagged: online advertising
“Show-rooming” vs. “Web-rooming”
Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a...
Who’s Really Winning if CPA Programs Rule?
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Where Is The Uber Of Online Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digerati50: Instilling the ‘can do’ attitude in entrepreneurs
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
How Is Data Science Changing Your Ad Business? Let Us Count The Ways
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman...
Badlisham leaves, having put MDeC on expected trajectory
In his last official interview as MDeC CEO, Badlisham Ghazali talks about building his people to exceed their abilities, as well as Digital Malaysia and...
Most white-collar Malaysians open to working abroad: JobStreet
According to a recent survey by online recruitment company JobStreet.com, 55% of Malaysians in white-collar positions said if given the opportunity, they would say yes...
Ad Tech And Fraud: Lessons From Email Spam
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Telco Deep Dive: Interesting times ahead for broadband
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Goh...
Adobe Turns to Humor for First Network TV Ad in Over 10 Years
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only...
Why AOL Bought Convertro And PrecisionDemand
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google...
Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Gooooooooooooal!!!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Telco Deep Dive: The hidden costs of app use
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
