Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
Tagged: online advertising
Verizon’s New Content Marketing Tech Website Hits A Snag
The wireless industry is facing a branding conundrum: how to get smartphone-adoring consumers to love their carriers too. Verizon’s latest effort, a broad content marketing...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
SAP innovation centre in Singapore targeting startups, among others
SAP SE said it will establish an SAP Innovation Centre in Singapore by the end of 2014, focusing on smart cities, healthcare, digital consumers, and...
Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
CPG Spend Is Up – And Fraudsters Are Taking Notice
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to...
Vox Media Embraces Programmatic For Its Scaled-Up Audience
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB...
Comic: Trick or Treat?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
IoT – still a long way to go in India
Among the most stimulating innovations in the digital world, internet has secured the top spot. Across the world we can see how internet services are...
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
It happens every year around this time: marketers begin scrambling to finalize their holiday plans. As also happens, many are doing it at the last...
Creativity is hard, says Vine star Zach King
Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King,...
