Maxifier and Moat Partner on Attention Metrics and Viewability
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Tagged: online advertising
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Another UK-Based Publisher Coalition Emerges
Soon, UK buyers will have two premium publisher coalitions to choose from. On the heels of the announcement of Pangaea, the UK trade association AOP...
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
The noose tightens on freedom of speech on the Internet
A worrying trend has emerged in the last few years, where intermediaries around the world are being used as chokepoints to restrict freedom of expression...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising
According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
Bitly Launches Deep Linking Functionality
Solution Drives Mobile Application Installs and Re-Engagement for Brands & Marketers NEW YORK – Bitly, the company committed to the power of the link, today...
Singapore IT bootcamp for seniors and their grandkids
More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
