Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that...
Findit Services Sdn Bhd, the company behind location-based social platform app Findit, may be new to the e-commerce space, but it believes it has what...
Aerospike Powers Latin American Data Management Platform MOUNTAIN VIEW, Calif. – Aerospike, the world’s first flash-optimized database and the fastest database at scale, today announced...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/04/2015
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of...
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