Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/03/2016
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/03/2016
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
You had two leading shipyards in Rotterdam back in the golden age of Dutch shipbuilding. They were located near each other, only separated by a...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/03/2016
When it comes to acquisitions, The New York Times is “extremely choosy,” CEO Mark Thompson said. As evidence, he noted that the company’s purchase of...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Former lead Grant le Riche promoted to newly created executive sales management position Toronto, ON – TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand...
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
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