Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/07/2016
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
Josef Ahorner, co-founder and Chairman of the Board, Emarsys and Hagai Hartman, co-founder and CEO, Emarsys have taken the joint decision that Mr Hartman will fully...
Snapchat has long been synonymous with teens and young users, enjoying consistently strong growth among 16-24s. But the latest data from GlobalWebIndex shows that Snapchat...
Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia and as its CEO. In his new role, Mr Somanathan is charged with...
Multiplatform music solutions provider Stingray Digital Group Inc announced it has opened its Asia Pacific regional headquarters in Singapore. Via DNA
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
AdExchanger | For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/07/2016
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2....
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
ExchangeWire Research uncovers varied international understanding of web-based malware and how it negatively impacts the brand reputations of digital publishers, ad tech providers and their...
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
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