Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tagged: online advertising
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
mobileStorm Scores an SMS Hat Trick
For the third consecutive year, mobileStorm Inc., a veteran Communication Service Provider in mobile marketing and the publisher of Mobile Marketing Watch, mHealthWatch, and mGaming...
Check Out Ad Age’s Must-Attend Events In SF and NYC This Fall
Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in...
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile...
Conde Nast Teams Up With Amazon to Streamline Subscription Process
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
Publisher Forum Boulder: Meet our DMLA Winners
Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP,...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity
It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon...
LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a...
How To Avoid The Survivorship Bias Trap In Digital Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by...
McDowell’s Whiskey App Helps Workers Slack Off
Now when you are doing some online shopping or watching Netflix at work, you don’t have to have that constant anxiety that your boss will...
The Listicle Era is (Sadly?) Here to Stay
Lists aren’t new, but thanks in large part to BuzzFeed, we are living in the Big Listicle Era. Most online publications — yes, Digiday is...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
