Sexy Eating Replaces Hunger Fighting on Viral Video Chart
Walmart’s anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most...
Tagged: News
Advances in Cross-Screen Data Connections Drive New Targeting Strategies
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data...
WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million...
Week in Review: SEA ecosystem shrugs off MOL’s delisting
Despite months of down or flat funding rounds, the SEA ecosystem has shrugged off news of MOL Global’s delisting to power ahead with Ninja Van’s...
New Potential Yahoo Buyers Emerge; Google Maps Brick And Mortar For Better Attribution
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX Buys Yahoo? Former Yahoo execs Bill Wise and Ross Levinsohn have...
Philly.com Adds Header Bidding To Move Programmatic Up The Stack
AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The...
Bots Could Give Facebook a Bigger Slice of the App Economy
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
What The NY Times Doesn’t Have; Facebook Sharing Gets Less Personal
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New...
Week in Review: Of GMV and e-commerce startups
DNA looks at some of Garena’s numbers and breaks the news of the new MaGIC CEO, to be announced next week, writes Karamjit Singh. Via...
New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs...
Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
Publicis Reorg; FCC Hints At Stricter Privacy Regulation
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies...
Dolce & Gabbana tried selling a $2,400 ‘slave’ sandal
Dolce & Gabbana is just now learning that slavery is bad. The realization was triggered by a gladiator-like sandal it was selling online called the “Slave...
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now...
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
