AOP Announces New Executive Chairman
Jo Holdaway, Strategic & Commercial Data Director at ESi Media, is announced as new Executive Chairman at the Association for Online Publishing (AOP), as Tim Faircliff steps...
Tagged: News
White Ops Raised $20M; AOL Doesn’t Want To Be A Walled Garden
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with...
Jack Dorsey On Twitter TV Apps, And Its Monetization Difficulties
AdExchanger | Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox...
Facebook Tries Out Autoplay Video With Sound; Google SEO Changes Will Be Bad For Interstitial Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported...
Daily Beast Expands Lifestyle Coverage As Sponsored Content Takes Off
AdExchanger | Three years ago, The Daily Beast had no sponsored content business. Now sponsored content accounts for 90% of its revenue. Plus, overall revenue...
Yahoo Earnings Get Overshadowed By Upcoming Sale; Tim Spengler Joins Simulmedia
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Digital Ad Execs: Four Ways Brexit Will Affect The Industry
AdExchanger | Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone...
InMobi Fined $950K By FTC For COPPA Violation; AmEx Unveils Facebook Messenger Bot
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile...
Facebook Announces New Products At Cannes; GroupM Lowers Its Ad Growth Project For The UK
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
ANA Chairman Responds To Criticism Of Report; Axel Springer Buys eMarketer
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report...
CafeMedia’s Millennial Lifestyle Site Revelist Revs Up Video Growth
AdExchanger | While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million...
What Quartz’s App Says About The Future Of Mobile Publishing
AdExchanger | Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically...
Supreme Court Rejects A Claim Against Spokeo; Taboola’s Discovery Comes Second To Facebook
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Harm, No Foul The US Supreme Court on Monday rejected a claim brought...
Adblock Plus Passes 100M Users; Digital Video Measurement May Not Be Strict Enough
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
