Spotify To Sell Video Ads; Quaero Gets Cross-Device
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a...
Tagged: News
Digerati50: Turning chance into a thriving business
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Instagram’s Brand Tools; Soundcloud’s Foray Into Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for...
The Telegraph’s Guarantee; Facebook Bumps Up Ad Frequency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
The Keys to QR Code Marketing
QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now...
Pursway Connect; TV Still Wins
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect....
USA Today to Launch Daily Fantasy Sports Gaming Site
With daily fantasy sports surging to new levels of popularity and visibility, another large publisher is throwing its hat into the ring. On Tuesday, USA...
Network virtualisation and VMware's quest for the holy grail
Software-defined networking pioneer Martin Casado sits down with Digital News Asia’s Edwin Yapp and relates why he believes computer networking is at the cusp of...
M&A Trends; WPP Gets Flexible
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend...
Digerati50: Not just an investor, but an enabler
Digital News Asia (DNA) kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy....
P&F Drops Underperforming Brands; Targeting Krill Oil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of...
Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The...
Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported...
Curious connections: Another files for MH17 trademark
Following Digital News Asia’s report of an unknown Caribbean firm filing applications to trademark ‘MH17’ and ‘MH370,’ another company has entered the trademark fray, with...
Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
