Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
Tagged: new
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Concern and confusion greet Indonesia’s new smartphone rules
Indonesia has a trade deficit of US$1.9 billion, and its Government is trying to tighten the outflow with a new regulation could adversely affect the...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
#sowhoknew: Google noodle their logo…love it or loathe it?
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
Dear Millennial: It’s Time to Break Up with Your Beer Can
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
AOL Acquires Millennial Media In More Industry Consolidation; Rubicon Aggregating DOOH for Programmatic
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOL boosts its programmatic efforts with Millennial...
AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
The AUG Agency acquired by investor Bernard Lim
The AUG Agency has been acquired by a Private Equity Investor and Venture Capitalist, Bernard Lim. Mr Lim has taken a 85 per cent stake...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
Apple, Cisco Partner and Take Aim at iOS Enterprise Users
Now this is what you call a powerhouse couple. This week, Apple and Cisco today announced a partnership to create a so-called “fast lane” for...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Why brands in Vietnam should be ditching Millennials for Gen Z
Around the world, the Millennial cohort, is one many brands focus on thanks to their stupendous global buying power and this is no different in...
Addressing the Mobile Mind Shift
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
