AdExchanger | Essence co-founder and chief product officer Andrew Shebbeare will discuss fraud, lack of transparency and misaligned incentives in the ad ecosystem at the...
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Singaporeans are ready to make payments via their mobile phones when the various mobile payments such as Apple Pay, Samsung Pay and AndroidPay roll out...
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
Berlin and San Francisco – adjust, one of the world’s leading mobile attribution and analytics companies, announces the aperture of two new global offices, one...
Its been a few weeks after the F8, the Facebook yearly conference, what should brands and marketers know about Facebook Messenger? Here below is a summary...
AdExchanger | Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing...
AdExchanger | The German startup Eyeo GmbH, which owns Adblock Plus (ABP), debuted a partnership Tuesday with Sweden-based micropayments provider Flattr in which ABP users...
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman (pictured below), UK head of...
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
In early April, Facebook announced the arrival of automated bots on Messenger and it wasn’t too long until bots ranging industries like media, airlines, ecommerce,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/05/2016
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign. The data-driven...
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair...
Ashran Ghazi may be tasked with getting MaGIC back on track to its original mandate, but it may be a case of ‘damned if he...
AdExchanger | Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1...
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