BBDO’s David Tay heads to Havas Worldwide Singapore as GM
Havas Worldwide Singapore has appointed David Tay as General Manager of the agency. In his new role, Mr Tay will lead and manage the group’s business portfolio...
Tagged: new
Jill Kramer Joins Accenture as Managing Director of Advertising
Advertising veteran and creative visionary to ignite Accenture’s global brand, digital first agenda NEW YORK – Accenture (NYSE:ACN) has hired Jill Kramer as managing director...
A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
Week in Review: Singapore welcomes a new telco
Singaporean consumers no doubt are rejoicing at the entry of a new mobile player, and while Ensogo goes in search of profitability, DNA gives you...
Video: Parse.ly CEO Sachin Kamdar on big data and personalization
by Parse.ly [vimeo 165634924 w=500 h=281] Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
Flattr & Adblock Plus Collaborate to Fix 27-Year-Old Flaw in World Wide Web
Launch ‘Flattr Plus’ to restore the Internet’s original payments capability Flattr, the content-funding tool that already paid 30,000 creators since 2010, and Adblock Plus, the...
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Facebook Instant Articles: A Trojan Horse For Audience Network
AdExchanger | The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the...
Navigating the Headwaters of Today’s Header Bidding Options
Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the...
Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Drawbridge Picks Up $25 Million In Fresh Funding, Sets Sights On Partnerships And Global Expansion
AdExchanger | The money keeps flowing to cross-device, and Drawbridge is the latest beneficiary, picking up $25 million in Series C on Thursday, led by...
