AdFin Brings Price Transparency, Advanced Analytics to Digital Media
Trusted source of market information launches to serve both buyers and sellers NEW YORK – The kinds of tools and techniques financial markets rely on are...
Tagged: new
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance...
Autobytel Makes Strategic Investment in Newly Formed AutoWeb to Help Launch Innovative, Targeted PPC Marketplace for Online Automotive Advertisers
Investment Positions Autobytel to Capture Larger Share of Online Automotive Revenue; Help Auto Manufacturers Reach Highly Targeted Car Buyers IRVINE, Calif. & MIAMI – Autobytel Inc. (Nasdaq: ABTL), the...
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
On the Trail With Bloomberg’s Billionaire Hunters
Last summer, David De Jong caught wind of Gunther Quandt, a German industrialist and Nazi, who founded an industrial empire that today includes BMW. De Jong wasn’t...
TellApart Acquires Email Marketing Optimization Provider AdStack
AdStack Technology Adds Email Personalization to the Suite of TellApart Marketing Solutions BURLINGAME, Calif. – TellApart, the preeminent provider of personalized marketing solutions for omnichannel commerce, announced...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
VIRURL Acquires REVENUE.COM and Rebrands under New Moniker to Launch the Most Native Ad on the Web
Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...
Acxiom Innovation Leadership Recognized with Top Award Wins
The Company Takes Home People’s Choice Stevie® Award and Silver Stevie® Award in 2013 American Business Awards SAN FRANCISCO – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service...
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
Ensequence Launches AdConneqt+
Interactive advertising initiative for television will enable national advertisers to reach across cable, satellite, telco platforms and Smart TVs PORTLAND, Ore. & NEW YORK – Ensequence,...
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Boost Mobile May Carry Apple’s iPhone 5S and 5C, Says Source
As a handful of U.S. carriers in the U.S. prepare to join AT&T, T-Mobile, Verizon, and Sprint this week by similarly introducing Apple’s new iPhone...
Zenith: Mobile Ad Spend Growing At 7X Desktop Ads
Investments in mobile advertising continue to accelerate, but the growth rate could ease off next year, according to a new report from Publicis Groupe’s ad...
