NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
Tagged: new
Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers. The hospitality chain...
Week in Review: iMoney inspires the ecosystem
A new exit opportunity opens for startups based in Malaysia, while the continued good progress made by iMoney inspires, writes DNA founder Karamjit Singh. Via...
APAC firms anticipate highest impact from Millennial influx in workforce
Fear of obsolescence, along with competitive compensation and benefits, are the key concerns for employees in Asia Pacific, according to a new report by SAP,...
ESPN’s Bill Simmons suspension backfires online
ESPN’s suspension of Bill Simmons, its most popular writer, has proven problematic for the media company’s own brand. Not only have users rallied to support...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
Smartphones first: 69% Aussies check their smartphone upon waking up
Aiming to discover which devices are used to access the web, and the differences in how they are used, digital market research and technology company,...
Ogilvy Australia acquires digital agency Bullseye
Ogilvy Australia is bolstering its digital capability, acquiring one of the region’s integrated digital marketing and technology services agencies, Bullseye. The deal sees Ogilvy acquire...
Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
A long time ago, in a galaxy dominated by network TV, people gathered to watch a new show on a fixed day and time. The...
Columnist: Watch Out, Email Studebakers – Consolidation is Coming
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave...
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
Australia leads Spikes Digital shortlist; Japan, New Zealand follow
As Spikes Asia 2014 releases the first set of shortlists, Australia’s stellar performance was marked by 22 shortlisted entries out of a total of 77...
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
WPP commits deeper investment in China’s ecommerce mkt with Polestar
WPP Ventures contributed to China’s booming ecommerce industry with Polestar Co, a joint company for integrated ecommerce solutions. WPP Ventures is the investment arm of...
The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
