Apple Said to Hold October Event to Introduce New IPad Tablets
Apple will introduce new iPads at an event on Oct. 16, a person familiar with the matter said, as the company seeks to kick-start slowing...
Tagged: new
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
As India embarks the e-journey…
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy...
Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
The Move To Cross Screen IDs And Its Potential Fall Out
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
Mindset shift needed to bridge gap in APAC’s digital mktg maturity
The digital divide between markets and businesses finds mention in various conversations to caution those that are either slow in adopting digital or are not...
FTC Chair: Don’t Use Bogus Research to Back Health Claims
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers,...
Google To Roll Out New Mobile Ad Formats And Conversation Tools
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop...
AOL, Publicis expand ad alliance for programmatic video, Linear TV
Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding...
Qubit Raises $26M From Accel Partners For ‘Predictive Data’ In Ecommerce
London-based ecommerce personalization tech company Qubit has raised $26 million in a Series B round led by new investor Accel Partners. Existing investors Balderton Capital...
The Weekly Digital Marketing Update @ Copenhagen INK (29-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
OMD on the ‘-er’ road in APAC
It was around 16 months ago that Digital Market Asia last conducted an interview with Steve Blakeman, CEO, OMD APAC, sharing a coffee with him...
