2014, The Year Of Consolidation In Ad Tech, And What It Means For The Industry…
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
Tagged: new
‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights
Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New...
Need to do things #onthefly? Asus shows how
The pressure to get everything done is something we can all relate to. Juggling a busy work and private life can leave even the most...
DMA Digital Diary: Choose which brands you don’t want to see
When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using...
Facebook’s multi-app strategy adds Groups to the mix
As part of its multi-app strategy, Facebook has launched a Groups app to help people share faster and more easily with all the groups they...
Mindshare, POSSIBLE up the real time content mktg game
Mindshare and creative digital agency, POSSIBLE, have partnered to create Content+, a fully integrated content group to generate real-time micro-content in a rapid production environment....
Amazon banking its future on the cloud
Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to...
The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: Asking...
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
Mindshare elevates Himanshu Shekhar to ASEAN CEO
Mindshare has appointed Himanshu Shekhar as the Chief Executive Officer for the newly created position focussing on the ASEAN division. The objective behind the move...
This woman is Hearst Magazines’ secret digital weapon
Kate Lewis is very excited. She has just come back from the Popular Mechanics Breakthrough Awards luncheon on the 44th floor of Hearst Tower, where...
A 'fluid' way to cool high-density data centres
New immersion cooling technology drastically cuts energy and space costs Via DNA
Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their...
Mobile messaging becomes marketer’s key tool for digital disruption
Asia Pacific will turn to mobile messaging apps for engaging customers. There are more than one billion users combined on various messaging apps like WeChat,...
