Mobile transcending the on-screen & real-world experiences divide
In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via...
Tagged: new
BPA Worldwide Certifies eXelate’s B2BX Online Audience Data for Accuracy and Reliability
Largest Independent Data Source Helps Marketers Reach Qualified B2B and Affluent Decision Makers With Precision and Scale NEW YORK, NY – eXelate, the leading independent...
Reaching The Omni-Channel Consumer
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in from of these eyeballs is that this...
Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
Automotive online classifieds market heats up with MyEG entry
Malaysia’s automotive online classifieds market, currently dominated by established portals such as Carlist.my and oto.my, is expected to heat up with the entry of a...
China’s Single’s Day bonanza: Going beyond numbers to trends driving 2015
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
The burgeoning ‘Middlescents’ class in Hong Kong
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
Isobar appoints Sven Huberts as its APAC Regional MD
Isobar has named Sven Huberts as Regional Managing Director, Isobar Asia Pacific. Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Mr Huberts...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
Streaming Video Services Pile On, With Amazon Reportedly The Latest
Amazon’s rumored development of an ad-supported video-streaming service was resurrected Friday when the New York Post reported the ecommerce company’s launch of a “Netflix killer”...
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last...
Google’s new crowdfunding, publisher-friendly service kills ads
Putting power in the hands of the consumers to choose the ads they want to see is an area of focus for most technology-led media...
Firefox renews search strategy; ends default Google relationship
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
How VideoBlocks plans to undercut the stock footage market
VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD...
