Marketers watch with some skepticism as ICICI enables ‘Twitter-banking’
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
Tagged: new
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift
Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift...
Three APAC digital media firms merge to provide ‘holistic’ programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
Agencies want to read your brain waves (but, for now, your devices will do)
Consider the mood ring. This liquid crystal thermometer — probably the world’s first “wearable,” in the current meaning — was marketed as a way to...
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what...
ExchangeWire European Weekly Round-Up
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week’s edition: Asda preps ad exchange launch; Shazam rated...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
B Saikumar, Ronnie Screwvala partner for digital media venture in India
B Saikumar, former Group CEO of Network 18, has donned the entrepreneur hat partnering with one of India’s visionary thought leaders Ronnie Screwvala. The duo...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Netflix’s Subscriber Numbers Beat Estimates as It Spends More on Marketing
The number of people who subscribe to Netflix has become a really important number. A few months ago Netflix reported that not as many people...
