Marketing in a multi-device world: Of omnichannel, design & attribution…
We live in a hyper-connected world. Consumers have access to a range of devices and switch seamlessly between screens for their digital needs. It is...
Tagged: new
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
The Digiday Super Bowl 2015 live blog: Everything but the game
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Verizon Has Given The Zombie Cookie A Kill Switch
Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy...
Facebook Reports 69% Climb in Mobile Ad Revenues, But Google Still King of the Hill with Lion’s Share of Total
Let’s hear it for Moneybook … oops … we mean Facebook. The social media megalith now commands 7.5 percent of global digital spending. Facebook recently...
XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
Bloomberg aims for broader audience with new site
Bloomberg Media Group unwrapped its long-awaited flagship website today, one of the most visible efforts by the company to jumpstart its revenue growth. The new...
Button Brings Referral Mechanics To The App Ecosystem
Michael Jaconi, CEO of freshly funded mobile commerce startup Button, sees untapped opportunity in the app economy. Specifically, he’s tailoring Button’s Deep-Link Commerce Platform as...
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
Komli Media ups focus on cross device solutions & creative product
Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Mark Read succeeds Daniel Morel as Wunderman Global CEO
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
Data is an art that is still work in progress
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
Quaid Media Aims to Shake Up Mobile User Acquisition by Making TV Advertising Accessible to App Developers
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
