Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Tagged: new
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
#mavericksindigital: China, key to the global luxury market
This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone...
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Mobile World Congress 2015: Let the show begin
To be held from March 2-5 in Barcelona, Mobile World Congress will centre on what many industry pundits believe is the new frontier for mobility:...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Will Yahoo catch up in mobile ad race?
For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately...
Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
