Top 3 highlights for mobile marketers from Facebook’s ‘F8′
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
Tagged: new
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
Opportunities and challenges that await Digi’s new CEO
Malaysian-born veteran Albern Murty ascends to become Digi.Com’s CEO today. Edwin Yapp recounts his accesion through the ranks in Digi and examines the challenges that...
The data of it all
Positioned, as comScore is, at the intersection between the content and advertising sides of the digital ecosystem, we gain a privileged perspective on the way...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
How French Publishers Are Winning Together
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Demand for B2B audience data rises by 94% in APAC: Eyeota
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
Data, Audience, Automation: Party is on
With a recent survey from MediaQuark showing 75 per cent of APAC advertisers plan to increase spend on data driven marketing in 2015, this promises...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
Decoding digital tech in Indian hospitality
Digital has emerged as an integral part of all businesses in India and in the hospitality industry, digital does not constitute the core activities of...
Smallest firms hit hardest by late paying clients: ACCA
Businesses with fewer than 50 employees are typically twice as likely as large corporates to report problems with late payment, according to a new report...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Maxifier and Moat Partner on Attention Metrics and Viewability
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
