Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
Tagged: new
Tech Sponsors Return to Beleaguered Data Conference in Indiana
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Conventional analytics can coexist with big data: Teradata
Enterprises embracing the new world of big data do not have to discard the experienced they’ve garnered over the years on information management and analytics,...
CenturyLink Cloud makes Asian debut
A new public cloud platform made its Asian debut with the official launch of CenturyLink Cloud last month, a move which CenturyLink said was aimed...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
The 120 Media Collective’s Sniper to give new life to commercial & content
The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms,announces...
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Mobillion 2015: Celebrating the mobile growth story in India & SE Asia
As the mobile growth story continues to shape the communication business and markets such as India and Southeast Asia become the first markets to be...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Malaysia: a watchout market in 2015
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
Findit aiming for No 1 spot in online marketplaces
Findit Services Sdn Bhd, the company behind location-based social platform app Findit, may be new to the e-commerce space, but it believes it has what...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
