The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology
AdExchanger | As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the...
Tagged: new
Mike Cooper appointed Global CEO of Rapport
IPG Mediabrands has promoted Mike Cooper to the role of Global President & CEO of the networks’ Out-of-Home (OOH) planning and buying agency, Rapport. He...
Thinspace Joins with Tecnosys to Boost South American Customer Base
The tech revolution continues apace in South America, as it does around the globe. Now comes this news: Thinspace Technology Inc., a global provider of...
Introducing the Class of 2015
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention....
Grave concern over tinderbox that is new media
Industry regulator MCMC said it is deeply concerned over how misinformation in the new media landscape could cause political and economic instability, and wants online...
TBWA wins creative mandate for NTUC Enterprise and NTUC FairPrice
TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC...
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network...
Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion in 2015
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Gawker’s real business problem: It’s too small for the modern media economy
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Mick Fanning’s near miss with a shark: Why everyone won
I assume like most; we all shrieked when an unmistakable, slate-grey, dorsal fin sliced through the water’s surface in J-Bay, South Africa. And when the...
Mobile App Marketing: Key Consumer Insights from Google
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
#DigitalDiary: Time to let Flash go?
With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla...
Shoot for the stars: Steve Blakeman’s parting advice to Asia
After almost a decade in the region Steve Blakeman, erstwhile the CEO of OMD APAC, has relocated back to the UK to take up his new...
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Nabinti Launches LiquidBoss, Helps Anyone Design and Launch an eCommerce Website
sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...
