In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul...
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
About 5.35 billion wasted rich media ad impressions on mobile devices in the first quarter of 2015 alone, a Sizmek report highlighted. This is due...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia’s Adskom...
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
About 83 per cent of all content posted by Hong Kongers on Facebook during summer last year was via their smartphone, according to a global...
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The...
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need...
Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
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