Interactive tracking, measurements & campaign ROI
Thought I should share some of the lastest analytics news/tools I found… Microsoft Excel-Google Analytics integration Through one of my LinkedIn groups I found this...
Thought I should share some of the lastest analytics news/tools I found… Microsoft Excel-Google Analytics integration Through one of my LinkedIn groups I found this...
Google has launched a free voice-based mobile internet search facility in India that has been built entirely by the internet search giant’s India engineering team....
APAC / Asia / Digital marketing news Asia (APAC) / Interactive marketing
by Copenhagen INK · Published 23/07/2009 · Last modified 16/01/2013
For those of you that doesn’t know what ColorCode technology is – here’s a brief overview: ColorCode Technology uses symbols like the ones below; they connect...
Paid blogging ground rules Online media may soon be forced to comply with disclosure rules under the Federal Trade Commission’s truth-in-advertising guidelines. As a NY...
GoogleGoogle’s always been in heated competition with Microsoft. We thought that the competition was becoming hot again when the company behind the dominant Windows OS...
With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. We have already seen...
Just saw this great blog post over at Bannerblog: If it wasn’t for Twitter and social media as a whole grabbing all the headlines Augmented...
Is the Growth of the Web Slowing Down or Just Taking a Breather? There are now 231.5 million websites according to Netcraft. But last year...
Microsoft brings Facebook and Last.fm to Xbox Microsoft has announced the launch of tailored Facebook and Last.fm services for Xbox Live users, enabling the two...
Data Driven Advertising / DMP / DSP / RTB
by Copenhagen INK · Published 01/06/2009 · Last modified 12/02/2013
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
Cool stuff, similar to the Nintendo Wii execution done in YouTube a while back, this one is from China Mobile: http://minisite.youku.com/chinamobileg3/
CNET published this list of 12 online applicatons that track your site or blog’s traffic. Some are better than others, but they’re all designed with the...
APAC / Asia / Digital marketing news Asia (APAC) / Interactive marketing
by Copenhagen INK · Published 13/05/2009 · Last modified 12/02/2013
An update on how some of the big digital players are doing in Asia: Searches on Yahoo! sites grew 13% year-over-year in January in Japan....
On Monday, the world’s largest social networking site opened parts of its code to the public. Now, third-party developers can build Facebook applications that will...
Axe is known for doing pretty extensive campaigns using the latest technology. For the launch of AXE Darktemptation in Japan Axe created a ninety-day viral...
First weekend of March was also the final weekend of the Singapore Tourism Board’s “2009 Reasons to Enjoy Singapore” SMS initiative. An initiative which gave...
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